The Hospitality Sales & Marketing Association International (HSMAI) recognized Hurtigruten with two gold and four silver Adrian Awards for advertising excellence in the 54th annual Adrian Awards Competition, the world’s largest and most prestigious travel marketing competition.
HSMAI paid tribute to Hurtigruten during the annual HSMAI Adrian Awards gala attended by more than 1,000 hospitality, travel and tourism marketing executives, on January 31, 2011, at the New York Marriot Marquis.
"This recognition shows that our work with our agency LOS&CO in Norway represents quality in all formats and categories. Major efforts have been put into the winter product development. The Gold Award in this category gives us a special satisfaction" says Trond Øverås, Product and Marketing Director, Hurtigruten ASA.
Hurtigruten Awards
Gold – Winter Campaign – Print media
Gold – Campaign Consumer – Complete Campaign
Silver – Summer Campaign series – Print media
Silver – Hurtigruten Cross Sales – Brochure
Silver – 1893 Ambassador – Loyalty Program
Silver – Port to port – Television
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