HSMAI Honors Hurtigruten with Two Gold and Four Silver Awards at it's Annual Adrian Awards Competition

The Hospitality Sales & Marketing Association International (HSMAI) recognized Hurtigruten with two gold and four silver Adrian Awards for advertising excellence in the 54th annual Adrian Awards Competition, the world’s largest and most prestigious travel marketing competition.

HSMAI paid tribute to Hurtigruten during the annual HSMAI Adrian Awards gala attended by more than 1,000 hospitality, travel and tourism marketing executives, on January 31, 2011, at the New York Marriot Marquis.


"This recognition shows that our work with our agency LOS&CO in Norway represents quality in all formats and categories. Major efforts have been put into the winter product development. The Gold Award in this category gives us a special satisfaction" says Trond Øverås, Product and Marketing Director, Hurtigruten ASA.

Hurtigruten Awards
Gold – Winter Campaign – Print media
Gold – Campaign Consumer – Complete Campaign
Silver – Summer Campaign series – Print media
Silver – Hurtigruten Cross Sales – Brochure
Silver – 1893 Ambassador – Loyalty Program
Silver – Port to port – Television

Norway Tops List of World's Happiest Countries

Five years ago researchers at the Legatum Institute, a London-based nonpartisan think tank, set out to rank the happiest countries in the world. But because "happy" carries too much of a touchy-feely connotation, they call it "prosperity." Legatum recently completed its 2010 Prosperity Index, which ranks 110 countries, covering 90 percent of the world's population.

To build its index Legatum gathers data from 12 sources the Gallup polling group, the Heritage Foundation and the World Economic Forum. Each country is ranked on 89 variables sorted into eight subsections: economy, entrepreneurship, governance, education, health, safety, personal freedom and social capital.

And guess who ranks as the most prosperous country in the world? Norway of course! What does Norway have that the rest of the world doesn't? The biggest bump comes from having the world's highest per capita GDP of $53,000 a year. Norwegians have the second-highest level of satisfaction with their standards of living: 95 percent say they are satisfied with the freedom to choose the direction of their lives; an unparalleled 74 percent say other people can be trusted.

Join the lovefest today and book a Norwegian Coastal Voyage! What a great way to unwind and find your own happy place.

Hurtigruten - Ranked Among the World's Best Small Ships

Hurtigruten's beautiful Coastal Voyage ship Nordnorge has been rated among the "Best Small Ships in the World" by the readers of Conde Nast Traveler in the February 2011 issue.

Built in 1997, Nordnorge is an intimate and charming vessel carrying less than 450 guests along the stunning fjord filled coast of Norway year round. Congratulations on a job well done!

Unforgettable Whale Watching Adventure

Hurtigruten has invited respected researcher and marine biologist Dr. Boris Culik and Dr. Fenella Bazin, an extramural lecturer in the Universities of Birmingham and Liverpool, aboard its 12-day “Giants of the Deep” sailing. This special itinerary combines nine days of the Classic Norwegian Coastal Voyage – named “world’s most beautiful voyage” by Lonely Planet – with stays in Bergen and Andenes and a once-in-a-lifetime whale watching expedition. The two speakers provide guests with fascinating lectures and intimate knowledge of the area and its wildlife throughout the voyage. Optional excursions in each of the stops – including a trip to the UNESCO World Heritage Site of Geiranger Fjord and an authentic Viking feast in Lofotr – start at only $32 and allow guests to personalize their cruising experience. Voyage departs July 31, 2011.

Discover Stunning Greenland

The Disko Bay expedition along Greenland’s west coast is a fascinating exploration of the Inuit culture and the remarkable land that they inhabit. Accessible only by boat, these small settlements evoke the very essence of Greenlandic culture and, set against a spectacular natural landscape that is bathed in the light of the Midnight Sun, they provide you with a truly unforgettable journey.

For a closer look at awe-inspiring Greenland, check out this amazing video.

Hurtigruten Celebrates Anniversaries of Polar Heros Fridtjof Nansen and Roald Amunsen

In honor of the anniversaries of two national events – polar explorer, scientist and humanist Fridtjof Nansen’s birth, and polar hero and pioneer aviator Roald Amundsen’s historic trek to the South Pole – the Norwegian Government has declared 2011 the Year of Nansen-Amundsen.

Hurtigruten, which was established in the same year that Fridtjof Nansen set off into the Arctic Ocean in his newly built vessel Fram, is celebrating the monumental year with four unique itineraries honoring their legacies.

First, a centenary celebration onboard the MS Fram, named after Nansen’s famous ship, on Dec. 14 the day Amundsen and his men reached the South Pole, during the Chilean Fjords and Antarctica voyage; the Climate Voyage; the special Polar Bears, Islands and Fjords voyage following in the path of Nansen and finally the Ice Breakers theme cruise.

Hurtigruten's Europe

Migrating towards the coasts and waterways of Europe, the MS Fram sets course to enjoy the spring and autumn exploring some of the richest historic settings in the northern hemisphere.

Enjoy the spring traveling on our Western Europe Voyage, where you can explore the most enchanting ports on the Atlantic coast.

Celebrate Easter in the Norwegian fjords on a special voyage covering ports off the traditional Coastal Voyage including Sognefjord, Hardangerfjord and Stavanger. Or join us on a voyage to some of the most captivating historic cities in the Baltic Sea. From St. Petersburg and Helsinki to Estonia and Bornholm, our 11-day Baltic
journey recaptures something of the golden glories of a maritime
tradition that spanned generations.


In the fall, cross the North Sea to explore the wild and rugged beauty of
the Hebrides, before continuing to visit the remote Isles of Scilly
and a number of the other fascinating coastal communities that lie
along the west and south coast of the British Isles.

During your voyage enjoy shore landings and excursions by our Polarcirkel Boats. These smaller nimble boats give you greater access to areas of special
interest and beauty.

Book now and save up to 20% off the retail rate.